Marketing Major


Marketing Major Student Outcomes:

  1. Students will demonstrate an understanding of the global aspects of business.
  2. Students will demonstrate an understanding of the ethical aspects of business.
  3. Students will demonstrate an understanding of effective critical thinking skills.
  4. Students will demonstrate effective verbal and written communication skills.
  5. Students will demonstrate an understanding of the business core.
  6. Students will demonstrate competence in marketing.

Did you know that approximately one-third of the U.S. labor force uses skills directly related to marketing in their jobs? That's why majoring in marketing might be just the thing for you. As a marketing major, you will be introduced to a common body of business knowledge followed by marketing specialty courses that include contemporary subjects like business-to-business marketing, direct marketing, ethics and services marketing. 


You may also travel abroad for course credit in international marketing to countries like England, Ireland and Hong Kong. 

Courses in marketing are treated in a practical manner, applying concepts to "real world" situations. When you complete the curriculum you will have a thorough understanding of marketing and will also be equipped with skills that employers now demand from college graduates including: applying technology, assuming leadership, making decisions and working in teams. In addition, you can also explore the broad spectrum of marketing activities through electives that include advertising, retailing and logistics. Our faculty assist students in designing their course of study in an effort to match career goals with the appropriate electives needed to specialize in a particular area.


Four year management plan of study


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